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FK Yes or No: Why 7 Out of 10 Decisions Are Killing Your Business



When I was in the middle of my separation, I had no idea how much it would cost me.


Not just financially — but emotionally.


I’d spent months furiously negotiating a financial settlement that left me with:

  • A clapped-out Honda Civic

  • 50% custody of my girls

  • And none of the assets we’d built over a decade together.


All because he was allowed to threaten our safety.


I was broke. 

Broken. 

Afraid. 

Ashamed.


And here’s the kicker: I had literally no more fks to give.



From rock bottom to FK Yes or No


When you’re at rock bottom, survival mode takes over. You don’t have the energy to pontificate. You don’t get to endlessly journal about what decisions “bring up from childhood.” You don’t get to sit around waiting for a vision board to manifest you a safe home.


You have to be decisive.


That’s where my FK Yes rule was born.


If it wasn’t a FK Yes, it was a hard NO.


No grey. No beige middle ground. No “maybe if the universe aligns.”


We were either on or off. FK Yes, or No. And honestly? It made life simpler. Dating became easier. Jobs became easier. Even shortlisting rental houses was efficient — no spreadsheets, no meditating on it. Either it was a FK Yes, or it was gone.


When you’ve been stripped of everything, decisiveness isn’t just efficient — it’s a survival mechanism.



Procrastination is a privilege


Fast forward a few years, and I see women in business doing the exact opposite. They hover. They tinker. They overthink.


And too often, they’ve been sold the myth that indecision is part of “the process.”

  • Spend weeks journalling about whether raising your prices feels safe.

  • Manifest dream clients instead of marketing to real humans.

  • Keep giving “without expectation” because the universe will somehow reward you.


Cute. But here’s the truth: Woolies doesn’t accept good vibes at the checkout.


The only thing that moves the dial is action.


And procrastination? That’s a privilege.


When you’re clawing your way back from nothing, you don’t get the luxury of waiting for clarity to feel good. You don’t get to sit on the fence until your energy “aligns.” You move, because the alternative is losing even more.



The danger of 7 out of 10 decisions

Here’s where so many women get stuck: in the beige, vanilla middle ground of 7 out of 10.


Think about it:

  • A 5 is clear — something’s broken.

  • A 9 is clear — you’re excited, invested, all-in.

  • But a 7? It’s safe. It’s non-committal. It’s “fine for now.”


And let’s be real — 7s are often disguised as “trust the process,” “stay grateful,” or “don’t force it, the universe will provide.” But underneath? It’s indecision. It’s fear wearing a fluffy robe and calling itself self-care.


7 is the underpriced package you keep offering because “clients like it.” 

The draining client you don’t fire because “they’re not that bad.” 

The half-hearted launch you throw out there, hoping the universe will fill the gaps.


7 doesn’t break you. But it doesn’t build you either. And it quietly bleeds your energy, your money, and your confidence.



Intuition + data = the magic sauce


Here’s the irony: women often have the strongest intuition in the room. We know when something’s off. We feel it when a client isn’t right. We sense when our pricing is too low.


But we’ve been taught to distrust it. To hand our decision-making over to endless journalling prompts, vibe checks, or high-energy playlists. So instead of trusting ourselves, we procrastinate.


That’s why intuition alone can feel unreliable — it’s powerful, but without proof, we talk ourselves out of it.


The magic happens when you pair intuition with data.

  • Intuition tells you this client is wrong for you.

  • Data shows you they’re also your lowest-margin client.

  • Together? FK NO.

  • Intuition says your pricing feels off.

  • Data shows you you’re undercharging compared to your peers.

  • Together? FK YES to raising rates.


Intuition is the spark. Data is the confirmation. Combined, they give you the clarity and confidence to act without apology.



The FK Yes Rule for Business


So here’s my challenge to you: start running every decision in your business through the FK Yes filter.

  • Is this client a FK Yes, or just a 7 you’re tolerating?

  • Is this offer a FK Yes, or just beige comfort disguised as “trust the process”?

  • Is your pricing a FK Yes, or the vanilla middle ground where you don’t risk offence?


If it’s not a FK Yes — it’s a NO.


Because anything else keeps you small, broke, and exhausted.



Your Turn


What’s one decision in your business right now that needs to become a FK Yes… or a hard NO?


Drop it in the comments. Or, if you’re ready to stop hovering at a 7, DM me and let’s talk about how you can build the clarity and confidence to back every decision with a FK Yes.



Small Business Support to Get You Financially Independent


My Worthy Collective is for women running service-based businesses who are sick of winging it — tired of the noise, the spreadsheets they don’t trust, and the advisors who don’t get it.



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