Being brilliant at what you do should come with a bank balance to match.
You’re not failing.
You’re running a business inside a system that was never built for you.
You started a business for freedom from the boss. Freedom from the commute. Freedom to finally earn on your own terms.
But somewhere between the client work, the invoices, the house, the kids, and the 2am cashflow freak-out spirals… freedom slipped through your fingers.
Now it looks like:
-
A bank balance that never seems to match the effort you’re putting in.
-
Pricing you know is too low — but you’re scared to push higher in case they won’t pay.
-
Avoiding your numbers because they feel like a report card in a language you were never taught.
-
Carrying the invisible weight of it all: the business, the home, the kids, the mental load — while still being told to “lean in” (or worse “let them.”)
And the advice you’ve been fed?
-
“Just work harder.”
-
“Just manifest more clients.”
-
“Just charge your worth.”
None of that is a financial strategy.
This advice is propaganda designed to keep women small, quiet, and broke.
The truth? You are not the problem.
The problem is a system that tells women they’re “bad with money” while keeping CFO-level support locked away for “big business.”
A system that rewards men for confidence and punishes women for it.
A system that piles the unpaid work of home and family on your plate, then shames you for not coping.
So you keep hustling. You keep guessing. You keep telling yourself you should have figured it out by now. And all the while, the shame builds.
The stats are stacked against women
— and the cost of staying stuck is too high.
Women-owned businesses in Australia earn 30% less than those owned by men.
A 1% increase in pricing can increase profit by up to 11%.
80% of small business failures are linked to poor cash flow management.
The stakes are too high to keep winging it.
The stats are stacked against women —
and the cost of staying stuck is too high.
-
Women-owned businesses in Australia earn 30% less than those owned by men.
-
A 1% increase in pricing can increase profit by up to 11%.
-
80% of small business failures are linked to poor cash flow management.
The stakes are too high to keep winging it.
You don’t need fixing.
You need a business that finally works for you.
But what if it’s not you that needs fixing — it’s the way you’ve been told to run your business?
Imagine never undercharging out of fear of rejection again.
Imagine never wondering if you’ll pay yourself this month.
Imagine never lying awake at 2am replaying the numbers you’re too scared to look at on paper.
Now imagine dramatically changing your relationship to money.
From chaos to clarity.
From struggle to power.
Because you don’t need another pep talk. You don’t need another DIY spreadsheet that gathers dust. You don’t need another coach who pumps up your mindset without giving you a practical method to get better with money.
Forget pep talks.
This is about systems, pricing, clarity, and support that lasts.
What you need is a new way to run your business:
Systems that lighten your load instead of adding to it.
Pricing that pays you properly — without apology.
Financial clarity that shows you exactly where you stand, and what to do next.
Support that holds you accountable, gently and strategically, until you follow through with the promises you’ve made to yourself.
When you change your numbers, you change your life.
This isn’t really about numbers.
It’s about what those numbers make possible.
It’s about paying yourself properly — not scraps at the end of the month.
That’s groceries bought without anxiety over the total bill at the checkout.
That’s booking the holiday without putting it on an almost-full credit card.
That’s dignity, every single month.
It’s about clarity that cuts through the noise.
A dashboard that shows you exactly where you stand, so you stop second-guessing and start deciding.
Confidence to hire help, invest in growth, and finally move like a CEO.
It’s about communicating your pricing with a steady voice and a straight back.
No apologising. No shrinking. Definitely no “mate’s rates.”
That’s freedom to work with fewer, better clients — and earn more while doing less.
And deeper still:
It’s the safety of knowing you could walk away from a client, a partner, or a situation that doesn’t serve you — and be able to afford to still stand on your own two feet.
It’s the freedom to say yes to your kids, your health, your joy — because your business finally works for you.
It’s the power of building something that lasts — a business that can carry you, not the other way around.
Your kids and girlfriends are watching
Show them women’s work is worth it.
The ripple effect of building a business that works for you?
Your kids see it. Your girlfriends see it. They watch you run a business with boundaries, confidence, and strength. They see a woman who is financially independent, not financially dependent. They learn, by watching you, that women’s work is worth it.
Because when you claim clarity, confidence, and control in your business, you don’t just change your numbers.
You change your life.
This is the first time I’ve felt like I’m actually leading my business — not just surviving it.
Karen Moloney,
Blue Bean Media
We’ve been taught to be grateful, not powerful.
I’m Shaye Thyer — Fellow Chartered Accountant, expert CFO wingwoman, girl-mum, cycle breaker. I know what it takes to rebuild from zero.
At 30, I started over.
No money, two small children — and a marriage I needed to escape.
Even with decades of accounting experience, a deep understanding of cash flow, profit margins, pricing models —I wasn’t immune to the systems that teach women to second-guess themselves, play small, and stay quiet.
But my disastrous marriage taught me this:
Financial independence is not a nice-to-have. It’s necessary. It’s safety. It’s power. It’s the ability to choose.
That’s why I created Pallas — and why I built The Worthy Mastermind.
I want to give you what I wish more women had when they clawed their way back.
I want to give you a rhythm that holds, even on the hard weeks.
A community that lifts without judgment.
Financial tools that are built for reality, not fantasy.
Strategic guidance — without the gatekeeping or ego.
I’ve worked with hundreds of women. I’ve seen behind the curtain of their businesses, their margins, their fears. And I know this:
We’re not ‘bad’ with money — we just weren’t taught how to use it as power. And we weren’t empowered to learn.
The Worthy Mastermind exists to change that — gently, strategically, and with all the emotional safety this work deserves.
You don’t need fixing.
You just need support that respects your intelligence, your ambition, and your capacity to lead.
And I’m right here with you.
“The Worthy process gave me my voice back. I stopped apologising for my rates.”
Worthy Program Graduate
Introducing
THE
Worthy
Mastermind
CFO-level strategy and support to take your business from stuck to thriving.
A high-touch transformation for women running service-based businesses who are undercharging, and second-guessing themselves.
This is for the woman who’s brilliant at what she does — but behind the scenes, she’s:
juggling clients, kids, and a thousand open tabs in her brain,
secretly guessing whether she’s profitable,
charging less than she knows she should, and
lying awake at 2am worrying about cash flow.
Clarity. Confidence. Control.
The three things Worthy delivers.
Inside Worthy, you’ll:
Create a simple business + life operating system so that you clear the overwhelm, reclaim your time, and lead with agility.
Define and confidently price your services so that you attract aligned, higher-value clients and earn more without adding more hours to your already overpacked schedule.
Build a bespoke decision-making dashboard so that you know exactly where your business stands and what to do next at any given moment.
Install a finance system that runs in the background so that cash flow is predictable and you can finally pay yourself consistently.
Practise CEO-level decision making with real CEO-Level support so that you stop second-guessing and start leading with confidence.
Get ongoing accountability and CFO coaching with Shaye so that you don’t just learn the concepts — you actually implement and embed them across a full year.
Lighten your mental load using AI tools and delegation frameworks so that your brain feels clearer and you have space for creativity, family, and rest.
Connect with a curated community of women who get it so that you never feel alone or “behind” again.
Women-owned businesses deserve better
Here’s why the numbers demand change.
Women still perform 9 more hours of unpaid work per week than men.
Only 1 in 4 women-led businesses pay the owner a consistent wage.
Businesses that review their finances monthly grow 60% faster than those that don’t.
“This gave me back mental energy I didn’t know I was wasting.”
Worthy participant
I’ve never had anyone explain this to me before — not my accountant, not my bookkeeper, not even in my business course.”
Worthy participant
What you’re really getting inside Worthy
Structure, strategy and me, Shaye, in your corner for a full year.
CFO wingwoman Shaye in your corner — practical, strategic support that takes you from “am I doing this right?” to “I know exactly what to do next.”
A business model that finally pays you — packaging and pricing built for value, not hours, so you can earn more without working more.
Financial clarity on tap — a dashboard that shows you, in black and white, where you stand and what matters most.
Done-for-you tools that actually work — calculators, frameworks, and checklists that have already helped women pay themselves properly and break the undercharging cycle.
Real-time accountability — office hours, hot seats, and coaching that make sure you don’t just learn it, you live it across the full financial year.
A financial feminist container that gets it — no mansplaining, no jargon, no “just charge your worth.” Just highly practical support that respects your intelligence and honours your reality.
Real Women. Real Rhythm. Real Results.
“I finally pay myself every month — for the first time in years.”
“I stopped apologising for my rates and clients respected me more.”
“For the first time I feel safe, like my business has my back.”
What You Get Inside
THE
Worthy
Mastermind
An expert container of structure, strategy, and support for a full year - designed to make your business finally work for you.
Live Modules of Business Wisdom
CFO-designed training across our Workflow WingWoman™, Value Pricing Accelerator™, and Insight to Action™ frameworks - delivered in cycles that match the financial rhythms of your year.
This enables you to rebuild your business on solid, scalable foundations — with systems, pricing, and clarity that last.
Live Group Coaching Calls
Hot seat sessions where we work on your numbers, your offers, your decisions.
This enables you to keep momentum and implement in real time — so nothing gets left as “just an idea.”
Fortnightly Office Hours
Kind-but-direct advice and feedback, exactly when you need it.
This enables you to get unstuck quickly, stop spiralling, and move forward with confidence.
Strategic Financial Planning Days
Twice a year, we met for full-day sessions - in Sydney (as well as online). These are days to set or review your progress, set or reset your targets and align your plans - followed by celebration, because business is best done in community.
This enables you to step back from the day-to-day, think like a CEO, and make bigger decisions with support.
Plug-and-Play Templates & Tools
Calculators, dashboards, delegation frameworks, and checklists you’ll actually use. - devloped in the trenches with thousands of small businesses.
This enables you to skip the guesswork and install CFO-grade systems straight into your business.
Private Curated Community of Peers
Not a noisy Facebook group. A safe, values-aligned circle of smart women building businesses their way.
Where you can ask the messy questions, get honest answers, and never feel like you’re the only one figuring stuff out.
VIP
Upgrade to One-to-One support and move faster
Personalised Strategic Financial Roadmap and Quarterly Reviews
A one-on-one deep dive into your business, led by Shaye, your CFO wingwoman.
You’ll walk away with:
-
A crystal-clear picture of where your business stands right now — the numbers, the gaps, the opportunities.
-
A tailored action plan to earn more, work less, and finally feel in control.
-
Shaye's CFO-level insight into exactly what to prioritise next — so you stop guessing and start moving.
This ensures you’re not just learning the Worthy framework — you’re applying it directly to your business with a roadmap built around your unique goals.
Private One-to-One Business Coaching with Shaye
Six deep, focused sessions across the year where we work privately on the parts of your business that needs expert eyes - your pricing, your capacity, your delivery model, your financial rhythms, your leadership,
your bottlenecks, your boundaries and the decisions that shape your future.
This ensures you're not just following the frameworks you're learning - you're applying them with precision, strengthening your profitability, and making confident CEO-level decisions with direct support on every major strategic moment of your year.
It’s not about doing more. It’s about building a business that finally pays you, supports you, and gives you the freedom you were promised when you started.
Pay in Full
AUD, incl GST
$5,300 / once
Monthly Live Group Coaching
CFO-designed training and hot seat coaching to apply learning directly to your business.
Value: $4,800
One to One Feedback and Guidance
Detailed feedback during Office Hours on your numbers, offers and decisions.
Value: $8,000
Strategic Financial Planning Days
Twice-yearly full-day sessions in person and online
Value: $1,600
Plug-and-Play Templates & Tools
Calculators, dashboards, delegation frameworks, and checklists.
Value: $1,500+
Access to Worthy Collective
and other live programs and masterclasses that run during your time inside Worthy Mastermind.
Value: $5,000
Private Peer Community
Curated circle of women on the same path.
Value: Priceless
Payment Plan
AUD, incl GST
$470 / x12 mthly payments
Monthly Live Group Coaching
CFO-designed training and hot seat coaching to apply learning directly to your business.
Value: $4,800
One to One Feedback and Guidance
Detailed feedback during Office Hours on your numbers, offers and decisions.
Value: $8,000
Strategic Financial Planning Days
Twice-yearly full-day sessions in person and online
Value: $1,600
Plug-and-Play Templates & Tools
Calculators, dashboards, delegation frameworks, and checklists.
Value: $1,500+
Access to Worthy Collective
and other live programs and masterclasses that run during your time inside Worthy Mastermind.
Value: $5,000
Private Peer Community
Curated circle of women on the same path.
Value: Priceless
Payment Plan
AUD, incl GST
$930 / 6 x mthly payments
Monthly Live Group Coaching
CFO-designed training and hot seat coaching to apply learning directly to your business.
Value: $4,800
One to One Feedback and Guidance
Detailed feedback during Office Hours on your numbers, offers and decisions.
Value: $8,000
Strategic Financial Planning Days
Twice-yearly full-day sessions in person and online
Value: $1,600
Plug-and-Play Templates & Tools
Calculators, dashboards, delegation frameworks, and checklists.
Value: $1,500+
Access to Worthy Collective
and other live programs and masterclasses that run during your time inside Worthy Mastermind.
Value: $5,000
Private Peer Community
Curated circle of women on the same path.
Value: Priceless
Total Value: $21,000+
Join the Waitlist for our March 2026 intake
Pay in Full
AUD, incl GST
$8,500 / once
All the great stuff above
Value: $20,000
1:1 Business Coaching calls with Shaye
Hot seat support to apply learning directly to your business.
Value: $1,547
Business Reset Intensive + Quarterly Financial Reviews
Rolling support from Shaye, your CFO wingwoman.
Value: $4,000
Payment Plan
AUD, incl GST
$760 / x 12 mthly payments
All the great stuff above
Value: $20,000
1:1 Business Coaching calls with Shaye
Hot seat support to apply learning directly to your business.
Value: $1,547
Business Reset Intensive + Quarterly Financial Reviews
Rolling support from Shaye, your CFO wingwoman.
Value: $4,000
Payment Plan
AUD, incl GST
$1,490 / x6 mthly payments
All the great stuff above
Value: $20,000
1:1 Business Coaching calls with Shaye
Hot seat support to apply learning directly to your business.
Value: $1,547
Business Reset Intensive + Quarterly Financial Reviews
Rolling support from Shaye, your CFO wingwoman.
Value: $4,000
The Worthy Promise
If you show up, you won’t leave empty-handed.
When you join Worthy, you’re not just buying modules or templates. You’re stepping into a commitment — I’m committing to you, and you’re committing to your future.
Here’s my promise
If you show up and do the work, you will leave Worthy with:
-
A pricing model that pays you properly,
-
A finance system that runs in the background, enabling expert insight and the right informatio when you need it most, and
-
The clarity to make CEO-level decisions with confidence, so you can earn more and stress less.
And if you don’t feel that clarity and control by the end of our time together? I’ll keep supporting you until you do.
Because Worthy isn’t just another program. It’s a container designed to change how you run your business — and how you feel in your life. And I won’t let you walk away without that shift.
Spots are scarce. Waiting costs more than money.
Spots are strictly limited. I only take a small number of women at a time inside Worthy Mastermind - so you get my eyes, my support, and my full attention. When the mastermind is full, enrolment closes.
We start soon. Doors close as soon as the mastermind is full.
VIP is even scarcer. These spots are limited so I can give each of you the depth of attention you deserve.
The cost of waiting is real. Every month you stay undercharging, guessing at cash flow, or spinning your wheels is another month you work harder for less.
This isn’t about rushing. It’s about recognising that the longer you wait, the longer you stay stuck in the same cycle.
If you’re ready to step into clarity, confidence, and control — this is your time.
“The Worthy process gave me my voice back. I stopped apologising for my rates.”
Worthy Program Graduate
“She [the client] grilled me [on the price], but I held it [my boundary]. I wouldn’t have before.”
Karen Moloney,
Blue Bean Media
Frequently asked questions
Your future self is waiting.
Let’s do this together.
Are you ready to stop winging it and finally run a business that works for you — not the other way around?
The truth is: clarity, confidence, and financial independence don’t just happen with time. They happen when you decide you’re Worthy of them, and put yourself in the room where transformation is inevitable.
You can keep juggling, guessing, and undercharging. Or you can step into a full financial year of structure, support, and CFO-level guidance that will change how you run your business — and how you feel in your life.
Spots are limited, doors are closing, and your future self is waiting.
If you’re ready, let’s do this.