You’re not failing
You’re running a business inside systems that were never designed for you.
This short, sharp audio series gives you the truth, the tools, and the perspective you need to stop carrying the whole load alone and start running your business with power, not panic. Get instant access and you’ll be able to...
Spot what’s silently draining your profit + energy
Stop undercharging and start pricing with confidence
Use the right numbers to make smart decisions quickly
See the difference between being busy and being profitable
Because burnout isn’t the plan — clarity, confidence, and control are.
I know what it feels like to be here.
I’m Shaye Thyer — Fellow Chartered Accountant, expert CFO wingwoman, girl-mum, cycle breaker. I know what it feels like to be here.
Not from a textbook — from my life.
I rebuilt my own financial independence from scratch in my thirties, with two small kids, no safety net, and a business that had to work. I used the same tools I now teach women every day: pricing for value, designing a business around real constraints, reducing mental load, and making decisions based on truth, not fear.
I’m also a Fellow Chartered Accountant and Consulting CFO with nearly two decades inside businesses of every shape and size — from tiny, duct-taped operations to multi-million-dollar teams.
My superpower?
Seeing patterns and problems in minutes that others miss entirely — and explaining them in plain English.
Women tell me the truth.
They tell me things they’ve never told an accountant, partner or coach. Because they feel safe, supported, and never judged.
Your ambition doesn’t scare me.
Your overwhelm doesn’t define you.
And nothing you show me will ever make me think you’re “bad with money”.
You’re not the problem.
You’ve never had clarity.
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