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OPENS 25-26 MAY 2026

THE CFO HOTLINE

Your burning financial questions answered by a Chartered Accountant, CFO and financial feminist, for free

The Hotline is now closed. Sign up to read the Q&As from the previous rounds and to get notified for when it opens again.

What is the FREE CFO Hotline?

On 25-26 May, I'll be jumping online to answer all your questions about growing revenue, keeping more profit, managing your finances, and more - anything about how to make more money in your business!

When the Hotline opens, submit your current business finance question - about growing revenue, keeping more profit, managing your finances, anything about how to make more money in your business - and get a clear, indivudal response from a CFO of 20+ years (me!).

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Hi, I’m Shaye Thyer. I'll be picking up the Hotline!

Consulting CFO for female founders who want to earn F*ck-You Money.
 

I know what it's like to be financially capable on paper and still under-earning. To carry the mental load of a business and a family and a world that expects you to be across all of it — and then judges you when you're not. To feel ashamed to ask questions in rooms where the men do all the talking.

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At age 30, I started again from zero. I left a disastrous marriage with two babies and no money. I know with bone-deep certainty that financial independence isn't a luxury — it was the only way forward. The only way for women to stay safe in the world.

 

So I built something.

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I’m a Fellow Chartered Accountant and Chief Financial Officer (CFO).   My experience developing frameworks which are now used by consultants and advisers across the country, for businesses from $80K to $8 million, then led me to build Pallas, a feminist financial consultancy, because I kept seeing the same woman walk through the door. Brilliant, hardworking women who were completely under-served by every financial professional she'd ever encountered. 

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I'm opening The CFO Hotline so more women in business have access to expert financial advice so they can make more money.

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How does it work?

1. Sign up for the Hotline via the form below

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2. You'll receive an email with the link to read all the Q&As from previous rounds

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3. When the Hotline reopens, you'll get notified and this is your chance to subit your burning business finance questions

 

All names, brands and identifying features will be anonymised.  This allows everyone to learn from the patterns, priorities, and decisions across different businesses, not just thier own. 

Access the CFO Hotline for free

The Hotline is now closed. Sign up to read the Q&As from the previous rounds and to get notified for when it opens again.

By submitting this form, you consent to receiving profit-keeping and F*ck You Money making emails from Pallas. You can unsubscribe at any time at the bottom of an email.

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