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OPENS 25-26 MAY 2026

THE CFO HOTLINE

Your burning financial questions answered by a Chartered Accountant, CFO and financial feminist, for free

(or just read everyone else's)

What is the FREE CFO Hotline?

On 25-26 May, I'll be jumping online to answer all your questions about growing revenue, keeping more profit, managing your finances, and more - anything about how to make more money in your business!

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Hi, I’m Shaye Thyer. I'll be picking up the Hotline!

Consulting CFO for female founders who want to earn F*ck-You Money.
 

I know what it's like to be financially capable on paper and still under-earning. To carry the mental load of a business and a family and a world that expects you to be across all of it — and then judges you when you're not. To feel ashamed to ask questions in rooms where the men do all the talking.

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At age 30, I started again from zero. I left a disastrous marriage with two babies and no money. I know with bone-deep certainty that financial independence isn't a luxury — it was the only way forward. The only way for women to stay safe in the world.

 

So I built something.

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I’m a Fellow Chartered Accountant and Chief Financial Officer (CFO).   My experience developing frameworks which are now used by consultants and advisers across the country, for businesses from $80K to $8 million, then led me to build Pallas, a feminist financial consultancy, because I kept seeing the same woman walk through the door. Brilliant, hardworking women who were completely under-served by every financial professional she'd ever encountered. 

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I'm opening The CFO Hotline so more women in business have access to expert financial advice so they can make more money.

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How does it work?

1. Sign up for the Hotline via the form below

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2. You'll receive an email with all the details

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3. On 25-26 May, your dilemma and response will be published on a private landing page accessible only to registered participants.

 

All names, brands and identifying features will be anonymised.

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