Keep More Profit
Expert financial strategy, coaching and support for female founders who want profit, power, and the freedom to choose what comes next.
Your business should be a source of power, not pressure.
Every woman’s path is different, but we want similar things: clarity, confidence, and a business that pays you properly, while protecting your time and energy.
Whether you’re tightening your foundations or scaling towards a sale-ready future, our work together is simple: less chaos, more profit, and a business that supports your life – not consumes it.
With sharp diagnostics, practical coaching, and a CFO-level partnership, we help you to:
Earn consistent, predictable profit
Make smart decisions with ease
Build a scalable financial asset that grows your independence
Ways to Work with Me
Owners who work with a CFO keep more profit
The Diagnostic
For ambitious women who've built something real but can't see why it still feels this hard. No more 3am spirals, no more avoiding the numbers, no more guessing what to fix first. A personalised CFO diagnostic that goes deep into your financials, pricing, capacity and operations — and comes back with the truth, the quick wins, and a clear path forward.
You're not the problem. You've just never had real clarity.
The Profit Lab
For solo(ish) founders with eyes on $20k–$30k months — sick of cashflow panic, chronic underpricing, and paying themselves from scraps. One CFO-led intensive day to build your personalised Profit Blueprint, then the infrastructure, accountability, and ongoing CFO support to master the fundamentals that turn revenue into a business that pays you first.
Stop manifesting. Start earning.
The Scale Lab
For multi-six figure founders who've outgrown hustle but haven't yet cracked wealth. You're deep in it, doing too much, and the money still doesn't reflect the effort. Over 12 months, partner with a CFO to install the CEO's Financial Playbook — shift from operator to owner, get total clarity on what drives profit, and finally build a business that funds the life you actually want.
Stop scaling chaos. Start building F*ck You money.
The Partnership
For multi-six and seven figure business owners who've outgrown winging it but aren't ready to hire a full-time CFO. Get strategic financial leadership and a fully outsourced finance function embedded in your business — so every decision is backed by clarity, every number has a purpose, and growth stops being a guess.
Your CFO. Your terms.
Ways to Work with Me
Owners who work with a CFO keep more profit
The Diagnostic
For ambitious women who've built something real but can't see why it still feels this hard. No more 3am spirals, no more avoiding the numbers, no more guessing what to fix first. A personalised CFO diagnostic that goes deep into your financials, pricing, capacity and operations — and comes back with the truth, the quick wins, and a clear path forward.
You're not the problem. You've just never had real clarity.
The Profit Lab
For solo(ish) founders with eyes on $20k–$30k months — sick of cashflow panic, chronic underpricing, and paying themselves from scraps. One CFO-led intensive day to build your personalised Profit Blueprint, then the infrastructure, accountability, and ongoing CFO support to master the fundamentals that turn revenue into a business that pays you first.
Stop manifesting. Start earning.
The Scale Lab
For multi-six figure founders who've outgrown hustle but haven't yet cracked wealth. You're deep in it, doing too much, and the money still doesn't reflect the effort. Over 12 months, partner with a CFO to install the CEO's Financial Playbook — shift from operator to owner, get total clarity on what drives profit, and finally build a business that funds the life you actually want.
Stop scaling chaos. Start building F*ck You money.
The Partnership
For multi-six and seven figure business owners who've outgrown winging it but aren't ready to hire a full-time CFO. Get strategic financial leadership and a fully outsourced finance function embedded in your business — so every decision is backed by clarity, every number has a purpose, and growth stops being a guess.
Your CFO. Your terms.
Hi! I’m Shaye Thyer.
I’m a Fellow Chartered Accountant, Consulting CFO, financial feminist, and cycle-breaker.
My mission is simple: to give women the financial power that patriarchy fights tooth-and-nail to keep from us.
At 30, I rebuilt from financial zero with two young kids and a life that needed reimagining.
Even with decades of expertise, I wasn’t immune to the systems that teach women to stay small and quiet.
And that’s exactly why I do this work.
Women aren’t underperforming.
They’re operating inside structures never designed for them.
Pallas exists to change that — with clarity, strategy, and the kind of financial guidance that actually moves a business forward.
I’m here to help you:
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Price with power, not likeability
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Build systems that reduce mental load, not add to it
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Turn your expertise into a profitable asset — even a saleable one
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Stop second-guessing yourself and start leading with confidence
If you want a CFO who translates complexity, respects your intelligence, tells you the truth, and translates your numbers into actionable insights - you’re in the right place.
No jargon. No mansplaining. No gatekeeping.
Just power, clarity and the strategy to enable it.
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Solutions for....
Multi-six or seven-figure women-led businesses ready to scale sustainably
Expert Financial Strategy and Execution - Done-for-You.
This Consulting CFO Partnership is for women who know their business is capable of more — and are done carrying the financial function alone. We act as your outsourced CFO and finance team, supporting sophisticated decisions around cashflow, debt, investment, funding, and growth strategy. Whether you’re considering expansion, consolidating liabilities, preparing for capital, or building optionality into the business, this is leadership-level financial support that turns complexity into clear, confident action.
Not sure where to start?
You don't need to have it figured out before you reach out.
Tell me what's going on in your business and I'll point you in the right direction.
Solutions for....
The small-but-mighty and ambitious
Work less, earn more, stress less.
You didn’t start your business to feel overwhelmed, undervalued, and stuck in survival mode. But somewhere along the way, the freedom and fulfillment you dreamed of became buried under your stress.
We help women running service-based businesses to:
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Break free from underpricing and earn what they’re worth.
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Reduce their mental load with smarter systems.
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Use custom strategies to intentionally design their business.
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Step away from at-capacity practitioner to in-control CEO
Build a business that supports your life - not the other way around.
THE DIAGNOSTIC
For capable women who are exhausted by guesswork and ready for clear direction.
If you’re juggling clients, the mental load, and a buisness backend that never quite feels under control, The Diagnostic is what you’ve been searching for.
It’s a bespoke financial and operational diagnostic that reveals exactly what’s happening in your business — what’s profitable, what’s draining you, what to fix first, and where the biggest wins are hiding in plain sight. You’ll walk away with an action plan that fits your particular season of life, not some fantasy version of Type A entrepreneurship. This is for the woman who’s capable as hell, but tired of feeling her way through.
THE PROFIT LAB
For women who want to stay clear, calm, and in control of their finances — even when business is full.
You’re brilliant at your craft — and now you’re ready to feel just as confident with your numbers.
The Profit Lab gives you the tools, support, and structure to make smarter financial decisions, price your services with power, and stop second-guessing your finances. This is the steady rhythm that helps you build a business that pays you well while protecting your time even even in the messy middle of growth.
THE MASTERMIND
For women in service-based businesses who want a grounded, structured, expert-supported path to earning more, stabilising cash flow and leading like a true CEO.
This is your year to step into powerful financial leadership.
The Mastermind combines expert CFO coaching, monthly private support and grounded strategic rhythms that carry you through the entire year — not just the highlights. If you are ready to earn more, grow with intention, and make big decisions empowered by financial clarity rather than reactive fear, this is the space where you rise to your next level.
BUSINESS RESET INTENSIVE
For capable women who are exhausted by guesswork and ready for clear direction.
If you’re juggling clients, the mental load, and a backend that never quite feels under control, the Business Reset Intensive is what you’ve been searching for. It’s a sharp, custom financial and operational diagnostic that reveals exactly what’s happening in your business — what’s profitable, what’s draining you, what to fix first, and where the biggest wins are hiding in plain sight. You’ll walk away with an action plan that fits your particular season of life, not some fantasy version of Type A entrepreneurship. This is for the woman who’s capable as hell, but tired of feeling her way through.
WORTHY COLLECTIVE
For women who want to stay clear, calm, and in control of their finances — even when business is full.
You’re brilliant at your craft — and now you’re ready to feel just as confident with your numbers. The Worthy Collective gives you the tools, support, and structure to make smarter financial decisions, price your services with power, and stop second-guessing your finances.
This is the steady rhythm that helps you build a business that pays you well, protects your time, and is stable — even in the messy middle of growth.
WORTHY MASTERMIND
For women in service-based businesses who want a grounded, structured, expert-supported path to earning more, stabilising cash flow and leading like a true CEO.
This is your year to step into powerful financial leadership.
The Worthy Mastermind combines expert CFO coaching, monthly private support and grounded strategic rhythms that carry you through the entire year — not just the highlights. If you are ready to earn more, grow with intention, and make big decisions empowered by financial clarity rather than reactive fear, this is the space where you rise to your next level.
Step into your power
The smartest women in business get support before they burn out.
Register your interest – your next level starts here.