Build Profit.
Claim Your Independence.
Work With Power.
Expert financial strategy, coaching and support for women who want profit, power, and the freedom to choose what comes next.
Your business should be a source of power —
not pressure.
Every woman’s path is different, but we want similar things: clarity, confidence, and a business that pays you properly while protecting your time and energy
Whether you’re tightening your foundations or scaling towards a sale-ready future, our work together is simple: less chaos, more profit, and a business that supports your life – not consumes it.
With sharp diagnostics, practical coaching, and CFO-level partnership, we help you:
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Remove the mental load
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Make smart decisions with ease
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Earn consistent, predictable profit
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Build a scalable financial asset that grows your independence
Ways to Work with Me
Ways to Work with Me
Hi! I’m Shaye Thyer.
I’m a Fellow Chartered Accountant, Consulting CFO, financial feminist, and cycle-breaker.
My mission is simple: to give women the financial power that patriarchy fights tooth-and-nail to keep from us.
At 30, I rebuilt from financial zero with two young kids and a life that needed reimagining.
Even with decades of expertise, I wasn’t immune to the systems that teach women to stay small, quiet, and homely.
And that’s exactly why I do this work.
Women aren’t underperforming.
They’re operating inside structures never designed for them.
Pallas exists to change that — with clarity, strategy, and the kind of financial guidance that actually moves a business forward.
I’m here to help you:
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Price with power, not likeability
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Build systems that reduce mental load, not add to it
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Turn your expertise into a profitable asset — even a saleable one
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Stop second-guessing yourself and start leading with confidence
If you want a CFO who translates complexity, respects your intelligence, tells you the truth, and translates your numbers into actionable insights - you’re in the right place.
No jargon. No mansplaining. No gatekeeping.
Just power, clarity – plus the strategy to back it.
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Solutions for....
The small-but-mighty and ambitious
Work less, earn more, stress less.
You didn’t start your business to feel overwhelmed, undervalued, and stuck in survival mode. But somewhere along the way, the freedom and fulfillment you dreamed of buried under stress.
We help women running service-based businesses to:
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Break free from underpricing and earn what they’re worth.
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Reduce their mental load with smarter systems.
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Use custom strategies to intentionally design their business.
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Step away from at-capacity practitioner to in-control CEO
Build a business that supports your life - not the other way around.
BUSINESS RESET INTENSIVE
For capable women who are exhausted by guesswork and ready for clear direction.
If you’re juggling clients, the mental load, and a backend that never quite feels under control, the Business Reset Intensive is what you’ve been searching for.
It’s a sharp, custom financial and operational diagnostic that reveals exactly what’s happening in your business — what’s profitable, what’s draining you, what to fix first, and where the biggest wins are hiding in plain sight. You’ll walk away with an action plan that fits your particular season of life, not some fantasy version of Type A entrepreneurship. This is for the woman who’s capable as hell, but tired of feeling her way through.
WORTHY COLLECTIVE
For women who want to stay clear, calm, and in control of their finances — even when business is full.
You’re brilliant at your craft — and now you’re ready to feel just as confident with your numbers.
The Worthy Collective gives you the tools, support, and structure to make smarter financial decisions, price your services with power, and stop second-guessing your finances.This is the steady rhythm that helps you build a business that pays you well, protects your time, and is stable — even in the messy middle of growth.
WORTHY MASTERMIND
For women in service-based businesses who want a grounded, structured, expert-supported path to earning more, stabilising cash flow and leading like a true CEO.
This is your year to step into powerful financial leadership.
The Worthy Mastermind combines expert CFO coaching, monthly private support and grounded strategic rhythms that carry you through the entire year — not just the highlights. If you are ready to earn more, grow with intention, and make big decisions empowered by financial clarity rather than reactive fear, this is the space where you rise to your next level.
Solutions for....
Women-led businesses operating at multi-six- or seven-figures who are ready to scale sustainably
Expert Financial Strategy and Execution - Done for You.
This is the partnership for women who know they’re capable of so much more – if only someone would take the financial weight off their shoulders. With a Consulting CFO in your corner, you get strategic clarity, systems that actually work, and the confidence to make bold moves without second-guessing yourself. It’s leadership-level support for the business – and the life – you’re building next.
BUSINESS RESET INTENSIVE
For capable women who are exhausted by guesswork and ready for clear direction.
If you’re juggling clients, the mental load, and a backend that never quite feels under control, the Business Reset Intensive is what you’ve been searching for. It’s a sharp, custom financial and operational diagnostic that reveals exactly what’s happening in your business — what’s profitable, what’s draining you, what to fix first, and where the biggest wins are hiding in plain sight. You’ll walk away with an action plan that fits your particular season of life, not some fantasy version of Type A entrepreneurship. This is for the woman who’s capable as hell, but tired of feeling her way through.
WORTHY COLLECTIVE
For women who want to stay clear, calm, and in control of their finances — even when business is full.
You’re brilliant at your craft — and now you’re ready to feel just as confident with your numbers. The Worthy Collective gives you the tools, support, and structure to make smarter financial decisions, price your services with power, and stop second-guessing your finances.
This is the steady rhythm that helps you build a business that pays you well, protects your time, and is stable — even in the messy middle of growth.
WORTHY MASTERMIND
For women in service-based businesses who want a grounded, structured, expert-supported path to earning more, stabilising cash flow and leading like a true CEO.
This is your year to step into powerful financial leadership.
The Worthy Mastermind combines expert CFO coaching, monthly private support and grounded strategic rhythms that carry you through the entire year — not just the highlights. If you are ready to earn more, grow with intention, and make big decisions empowered by financial clarity rather than reactive fear, this is the space where you rise to your next level.
Step into your power
The smartest women in business get support before they burn out. Register your interest – your next level starts here.