You’re not undercharging because you’re bad at business.
You’ve just never been shown how to price yourself properly.
Let me guide you through a practical tool designed for women in service-based businesses. This free, guided resource will help you:
Find your real “enough number” – based on your life, not random benchmarks
Uncover your average price to pay yourself sustainably
See where undercharging is quietly draining your profit
Start pricing with clarity and confidence – no more guesswork or awkward hourly rates
You were never taught how to price with confidence – and that’s not your fault.
This is a simple but powerful step to start building a business that pays you first.
I know what it feels like to be here.
I’m Shaye Thyer — Fellow Chartered Accountant, expert CFO wingwoman, girl-mum, cycle breaker. I know what it feels like to be here.
Not from a textbook — from my life.
I rebuilt my own financial independence from scratch in my thirties, with two small kids, no safety net, and a business that had to work. I used the same tools I now teach women every day: pricing for value, designing a business around real constraints, reducing mental load, and making decisions based on truth, not fear.
I’m also a Fellow Chartered Accountant and Consulting CFO with nearly two decades inside businesses of every shape and size — from tiny, duct-taped operations to multi-million-dollar teams.
My superpower?
Seeing patterns and problems in minutes that others miss entirely — and explaining them in plain English.
Women tell me the truth.
They tell me things they’ve never told an accountant, partner or coach. Because they feel safe, supported, and never judged.
Your ambition doesn’t scare me.
Your overwhelm doesn’t define you.
And nothing you show me will ever make me think you’re “bad with money”.
You’re not the problem.
You’ve never had clarity.
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