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Manifesting abundance won't give you better take-home pay.
But this will.
You're working harder than anyone you know. And you're still not taking home what you should be.
Not because you're not good enough. Not because you need to heal your nervous system, clear your money blocks, or manifest harder.
Because nobody ever handed you the actual blueprint.
You've probably sat across from an accountant who looked at your numbers and said “just stay under the $75k threshold — save yourself the paperwork.” As if capping your revenue was a strategy and keeping you small was professional advice.
You've probably invested in a business coach who got you excited about growth, helped you raise your prices, told you to know your worth, and never once showed you how to track whether any of it was actually profitable.
You can have beautiful branding, brilliant positioning, and affirmations on your mirror — and still have less-than-great take-home pay. Because none of that actually changes your business model.
You cannot manifest good cash flow.
Meanwhile, you're carrying your business, household and the mental load. You're overestimating how much time you actually have, because nobody has ever sat down with you and calculated your real capacity.
And the cost of not knowing your real capacity show up specifically as:
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Pricing from gut feel instead of data — and your gut has been conditioned by a lifetime of being told not to ask for too much
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Financial decisions that feel like emergencies — moving money when stressed, discounting when desperate, and avoiding your accounts when the anxiety gets loud
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Revenue celebrated as the goal — the invoice sent, the number hit — without tracking what actually lands in your pocket after the dust settles
Women do not have a financial literacy problem.
Women have a (dis)empowerment problem.
And the most expensive part of all of this, the thing that underpins every other problem on this list, is what we call the Capacity Blindspot.
The Capacity Blindspot is the single biggest variable women in business get wrong when designing their business model. It's not just that you're undercharging, it's that you're overestimating how many hours you actually have to deliver. You built a business designed to exhaust you because nobody ever showed you how to build one that worked for your actual life.
"I haven't sent an invoice in 6 weeks because I felt like I hadn't done enough to deserve it."
— Anonymous
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The women maximising their take-home pay aren't working harder than you. They just have something you don't yet.
A business model that actually works.
Imagine knowing exactly how much your business needs to make to pay you what you want to earn. Not a rough guess or hope. A number – your number. Built around your real capacity, your real life, and what you actually want to keep.
Imagine a business that pays you — not only in perfect conditions, but on the ordinary Tuesdays when life is messy and interrupted and completely uncooperative.
Imagine looking at your cashflow and feeling no strong emotion. Because you built the system that keeps it from becoming a crisis before it ever gets there.
Imagine sending a client proposal and not flinching at the amount because you built it from data, not from a guess about what you think the client's bank account might tolerate.
Business decisions made from actual clarity informed by your understanding of your numbers as they're working for you.
This isn't about working more hours, or hustling harder or charging your energy or clearing your blocks. It's about building the financial architecture your business has always needed, which nobody ever sat down and helped you build. Until now.
In one day, you'll go from:
Flat out and underpaid → knowing exactly which levers to pull to change that
Avoiding your numbers → making calm, confident decisions from data instead of panic
Pricing on gut feel → charging what your business actually needs to maximise your take-home pay
3am cashflow spiral → a forecast that keeps your eyes up and forward
Winging it → running a business that works for your life — not one that steals from it
This is for you if:
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You're a service-based founder working hard and still not taking home what you should be
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You've had coaching and courses — what you actually needed was a model, not more motivation
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You know something's wrong with the structure of your business and you're ready to fix it
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You want one focused day to build the financial foundation your business has always needed — and leave with something done, not homework to feel guilty over
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You're ready to stop waiting for the perfect moment when all your ducks are in a line
This is not for you if you're already doing snow angels in other people's money. Genuinely — good for you.
"Spending that time with you unpacking my numbers, pricing, and value stack was a complete game-changer. I've already implemented some of the shifts we discussed, and I feel so much more in control of my financials — like I actually know what my numbers are telling me. You made what can feel intimidating feel clear and doable, and I walked away knowing exactly where my time and energy need to go."
Mel Stibbs, ADHD Village
Here's what actually changes.
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The 2am mental maths stops because you built the system that means you always know where you stand and what's coming, so there's nothing left to calculate in the dark.
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The reactive decisions stop too – the desperation discounting, the yes to the wrong client because you needed to fill the gap, the invoice you didn't send because you weren't sure you'd done enough that month.
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Operating on instinct and adrenaline, and start operating on data, running a business is a completely different experience.
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Your relationship with your time changes when you can see exactly what your hours cost and exactly where your profit is coming from.
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Overdelivering to clients who undervalue you. You stop saying yes to what drains you.
The bigger shift — from saving-mode to building-mode — takes longer, but it's the change that compounds. From keeping your costs down, to maximising what money comes in and stays in. From grateful-for-what-I-get, to knowing what you're worth and building on it.
And this brings a big identity shift – from someone who has a business on the side, to someone who runs one. From hoping the money works out – to having built the model that makes sure it does. From freelancer to founder — a completely different way of operating.
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She's not alone. And that changes everything.
The thing that's hardest to quantify — but perhaps costs the most — is the isolation which grows when you see the performed confidence where everyone in the room seems to have it together.
This is the first room you’ll be in where you don't have to hide any of that.
"I feel more financially empowered in 10 weeks than in 10 years of running my business."
Anonymous, Group Coaching
I'm Shaye Thyer.
Consulting CFO for female founders who want to earn
F*ck-You Money.
I know what it's like to be financially capable on paper and still under-earning. To carry the mental load of a business and a family and a world that expects you to be across all of it — and then judges you when you're not. To feel ashamed to ask questions in rooms where the men do all the talking.
At age 30, I started again from zero. I left a disastrous marriage with two babies and no money. I know with bone-deep certainty that financial independence isn't a luxury — it was the only way forward. The only way for women to stay safe in the world.
So I built something.
I’m a Fellow Chartered Accountant and Chief Financial Officer (CFO) for companies preparing to go public on the stock market. My experience developing frameworks which are now used by consultants and advisers across the country, for businesses from $80K to $8 million, then led me to build Pallas, a feminist financial consultancy, because I kept seeing the same woman walk through the door. Brilliant, hardworking women who were completely under-served by every financial professional she'd ever encountered. And I was sitting in rooms where that woman wasn't even considered a viable client.
I was in a strategy session at a financial services firm not long ago who were smart people with good intentions. But an exec delivered their ideal client profile with confidence:
"Our ideal client turns over a million dollars."
One beat.
"So we won't be working with any women business owners then."
The table went quiet in that particular way it does when something unspeakable is named
Around 1% of women-owned businesses in Australia turn over $1 million or more. A $1 million revenue threshold, applied as a filter, excludes 891,000 women business owners before you've read the brief, but nobody in that room had considered this. The strategy wasn't deliberately misogynist, instead it was something which is harder to fix: completely unconscious bias which leads to a design default. This default had never been named, let alone questioned.
Pallas exists because of this design default in the financial industry, which leaves women-in-business largely in the dark.
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"I've never had anyone explain this to me before. Not my accountant. Not my bookkeeper. Not even in my business course."
Karen Moloney, Blue Bean Media
"I came to Shaye with big goals for my business, because what I really needed was a trusted financial expert who could give me clarity without pushing me into a version of growth that didn't fit my boundaries, values, or how I want to work. Shaye did exactly that. I walked away with real clarity and a practical roadmap for growth. I don't just have important numbers on a page, but absolute confidence in the decisions ahead."
Faith Limantono, Inknite Labs
"I've never had anyone explain this to me before. Not my accountant. Not my bookkeeper. Not even in my business course."
CFO Hotline Client
"I came to Shaye with big goals for my business, because what I really needed was a trusted financial expert who could give me clarity without pushing me into a version of growth that didn't fit my boundaries, values, or how I want to work. Shaye did exactly that. I walked away with real clarity and a practical roadmap for growth. I don't just have important numbers on a page, but absolute confidence in the decisions ahead."
Faith Limantono, Inknite Labs
Here's what we cover in one day:
Get real about how your business fits your actual life.
We calculate your real capacity — not the mythical version where you have 40 uninterrupted hours a week — and use it to build a numbers-first picture of what you actually have available to reach your earnings goal. We design your business model around the life you're already living, not the fantasy one.
This is where the Capacity Blindspot gets named, measured, and closed. For most women in the room, it's the first time anyone has done this with them — and you can feel the shift when it happens.
Price to maximise your take-home pay. Not adequately — profitably.
We calculate exactly how much revenue your business needs to generate to pay you what you want to earn. We map your pricing against your real capacity, build your path to stable and predictable revenue, and make sure every service you offer is pulling its weight before you send another proposal.
Profitable pricing doesn’t just covers your costs and keeps you busy. It supports you now – and in the future.
Jargon-free data for decisions you can actually make.
We identify the five most powerful numbers in your business — the ones that tell you everything you need to know, without a finance degree to decode them. We build you a simple dashboard to track your progress, and show you how to use these numbers to make sharp, confident decisions — the kind that used to be reserved for people with bigger businesses and more expensive accountants.
Sleep through the night.
We build a complete cashflow system together — the policies, procedures, and tools that prevent cashflow stress at the root cause, rather than managing the symptoms when they hit. This isn't a forecast you'll file away, instead, it's a living, breathing system with new habits and rhythms baked in, so your eyes stay up and forward — and the 3am panicked calculations don’t return.
The day culminates in your personalised action plan — the roadmap for everything that follows. The Profit Playbook is yours: your capacity model, pricing strategy, cashflow system, and action plan. Built with you, owned by you, ready to use.
The day wraps at 4pm. Then, for those who want to stay, drinks and dinner — because building something this good is worth marking!
Pre-work delivered before the day so you arrive prepared, oriented, and ready to get more from every hour we spend together.
"I finally have the language to talk about my value. I stopped apologising for my rates."
A Profit Blueprint Participant
"She grilled me, but I held it. I wouldn't have done that before."
Anonymous
My commitment to you.
I've been a CFO for more than 20 years. I have never once needed to hide behind fine print.
Come to Profit Blueprint ready to work, and I will make sure you leave with everything you need to start maximising your take-home pay, capacity model, pricing strategy, cashflow system and action plan.
Not homework, nor a template to feel guilty about leaving half-done. Completed, with you, on the day.
That's not a guarantee – it’s just what happens.
If you need to transfer to a future session — the next IRL date is 13 August — or move to the online format, let us know up to 14 days prior to your booked date, and we'll sort it.
The cost of waiting isn't the early bird price.
It's another month of undercharging to keep the peace.
Another quarter of taking home less than you should.
Another year of knowing something's wrong with your business model — and not having the tools to fix it.
Profit Blueprint is 21 May. There are just 10 seats in the room in Melbourne.
Early bird pricing of $997 closes 1 May. After that, it's $1,497. Either way, the work we do together will cost you far less than another six months of flying blind.
You're not behind. But you are done waiting.
The
Profit Blueprint
Because you can't just manifest F*ck-You Money.
Profit Blueprint intensive day — 21 May Melbourne or 26–27 May online
The Profit Playbook — your personalised capacity model, pricing strategy, cashflow system and action plan, built with you on the day
Life Operating System
Revenue & Pricing Strategy
Metrics That Matter
Cashflow Mastery
Your bespoke action plan
Profit Blueprint Quickstart (bonus — delivered before the day)
The Profit Kit — gift pack for online attendees
Recording access
Optional drinks and dinner — Melbourne
For context: a Strategic Financial Roadmap with Shaye starts at $6,547.
Total value: priceless. Obviously.
Early bird price (closes 1 May): $997
Full price: $1,497
There’s a payment plan available —
add Profit Lab at checkout to unlock 6 months, no surcharge, first month of Profit Lab free.
Profit Blueprint gives you the plan. Profit Lab is where you build it.
The Profit Playbook is yours — your capacity model, pricing strategy, cashflow system, action plan. Built with you, owned by you, ready to use.
But here's what we know from every woman who's walked out of a Profit Blueprint day: the plan is only as powerful as the support behind it. The pricing decision you made on the day looks different three months later when a dominant client pushes back. The cashflow system you built needs evolving as your business grows. The rhythm that felt clear in May needs reinforcing in August, when chaos happened.
That's what Profit Lab is for. The ongoing advisory circle where your Profit Playbook gets lived in — implemented, evolved, and supported by a CFO who stays. Month after month. Season after season.
Profit Lab members get access to quarterly Profit Blueprint days at a members-only rate — so your Profit Playbook grows with you, not just from you.
Frequently asked questions
Here's what I know after 20 years of working with women in business:
The ones who wait for the perfect moment never find it. The ones who decide — even when it's uncomfortable, even when the timing isn't ideal, even when some part of them is still waiting for a sign that it's safe to want more — are the ones who end up building something real.
You already know what staying put is costing you – you've been paying that price for a while now.
Profit Blueprint is 21 May. Early bird closes 1 May. There are 10 seats in the room in Melbourne — and the women in those seats will walk out with a complete Profit Playbook and a fundamentally different relationship with their numbers.
The question isn't whether or not you deserve that – it's whether you're going to let this be the moment you stop waiting for permission.
Build something they cannot take.