You're not behind.
You’re just building a business inside a system that was never built for you.
Designed to keep you small, broke and quiet.
Most women aren’t underperforming.
They’re under-resourced, over-responsible, and still expected to “figure it out” — while holding everyone else’s chaos too.
You’ve tried the spreadsheets.
The mindset work.
The coaching programs that gave you hope — but no actual structure.
You can have beautiful branding, brilliant positioning, and affirmations on your mirror — and still not be paying yourself enough.
And still, you’re living with slow burnout, decision fatigue, and the quiet shame of knowing you should be further ahead by now.
But the truth is?
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The
Collective
Worthy
Most financial advice wasn’t written for women running the whole damn show.
You're not behind.
You’re just building a business inside a system that was never built for you.
Designed to keep you small, broke and quiet.
Most women aren’t underperforming.
They’re under-resourced, over-responsible, and still expected to “figure it out” — while holding everyone else’s chaos too.
You’ve tried the spreadsheets.
The mindset work.
The coaching programs that gave you hope — but no actual structure.
You can have beautiful branding, brilliant positioning, and affirmations on your mirror — and still not be paying yourself enough.
And still, you’re living with slow burnout, decision fatigue, and the quiet shame of knowing you should be further ahead by now.
You’re still default-everything in your life and business.
You’re still up at 2am wondering if you’ve undercharged again.
You’re still waiting for a “calm week” to look at your numbers — and that week never comes.
And the worst part?
The Worthy Collective is your strategic antidote to financial fog, shame spirals, and performative “you’ve got this” hype.
But the truth is...
You’re still default-everything in your life and business.
You’re still up at 2am wondering if you’ve undercharged again.
You’re still waiting for a “calm week” to look at your numbers — and that week never comes.
And the worst part?
You started to believe that the chaos is your fault.
That you should know better by now. That you’re the only one still winging it. That it’s you who’s all over the place — instead of realising the tools you were given were never designed for the reality you live in.
The finance industry made you feel like a burden.
The coaching industry sold you mindset without method.
And the systems around you told you to be grateful — not powerful.
Grateful for flexibility.
Grateful for “help.”
Grateful to be here at all.
But never powerful enough to choose. Or change things. Or walk away.
Only 1 in 4 women-led businesses pay themselves a regular wage.
(COSBOA and Xero research)
We’ve been told to be grateful, not powerful.
She needs to forgive herself
for believing the myths she was raised on
Myths like.....
That a “good woman” stays grateful.
That money isn’t her responsibility.
That ambition is selfish.
That if her business isn’t scaling fast, she should shrink her dreams instead.
She needs to forgive herself
for putting up with people who downplayed her work, her needs, her numbers - when they should’ve known better.
The.....
Accountant who called her business a hobby.
Coach who told her to “raise her vibe.”
Partner who said, “You don’t need to worry about the money.” Or worse — made her feel like a failure for not earning more.
She needs to forgive herself
for second-guessing her decisions and what she knew deep down.
For not speaking up.
For letting others shape the financial decisions that affected her life.
Not because she wasn’t capable - but because she was taught not to trust herself.
And maybe most of all?
She needs to fogive herself for how long she waited.
Not because she was lazy. Not because she didn’t care.
But because she was carrying the mental load of a household, a business, and a world that expected her to be across everything - and then punished her for not getting it perfect.
She wasn’t behind.
She was under-resourced.
So no, the problem isn’t you.
It’s that no one ever gave you a rhythm that works with your life.
Until now.
And what you’ve always needed — but were never offered — is a system that honours your reality, and supports you through it.
Finance Friday alone has helped members adopt consistent cash flow forecasting — a practice linked to a 30% higher chance of business survival.
(ABS, Xero Small Business Insights)
What if financial clarity wasn’t a breakthrough - but just your baseline?
Not a breakthrough. Not a crisis. Not something you chase every quarter — only to lose it again.
Imagine this...
You stop dreading money decisions because you actually trust yourself to make them.
You’ve got the rhythm, the tools, and the support to lead your business with financial clarity – even on the hard weeks.
You’re no longer Googling pricing strategies at 11pm or wondering if that new client will tip you into chaos.
You’ve got a plan. You’ve got backup. You’ve got financial breathing room — space to exhale, not just survive.
You’re not just “learning” finance — you’re living it.
Not in some abstract mindset way, but in your bank balance, your profit margin, and your ability to say “no” to the wrong work.
It’s not about doing more. It’s about doing what matters.
And here’s the part no one talks about?
The real magic isn’t just getting clear — it’s staying clear.
That’s where most programs drop you.
They hype you up, hand you a workbook, and disappear when their next offer drops.
But The Worthy Collective isn’t a sugar high — it’s a sustainable rhythm. A financial through-line. A space you return to — not because you have to, but because it works.
No pressure to perform. No expectation to “scale fast.”
Just smart, strategic support that meets you where you are — and helps you build from there.
Because the truth is?
Financial clarity isn’t a personality trait. It’s a system.
And you deserve one that’s built for your life — not some finance-bro’s fantasy.
What if financial clarity wasn’t a breakthrough - but just your baseline?
Not a breakthrough. Not a crisis. Not something you chase every quarter — only to lose it again.
Imagine this...
You stop dreading money decisions because you actually trust yourself to make them.
You’ve got the rhythm, the tools, and the support to lead your business with financial clarity – even on the hard weeks.
You’re no longer Googling pricing strategies at 11pm or wondering if that new client will tip you into chaos.
You’ve got a plan. You’ve got backup. You’ve got financial breathing room — space to exhale, not just survive.
You’re not just “learning” finance — you’re living it.
Not in some abstract mindset way, but in your bank balance, your profit margin, and your ability to say “no” to the wrong work.
It’s not about doing more. It’s about doing what matters.
And here’s the part no one talks about?
The real magic isn’t just getting clear — it’s staying clear.
That’s where most programs drop you.
They hype you up, hand you a workbook, and disappear when their next offer drops.
But The Worthy Collective isn’t a sugar high — it’s a sustainable rhythm. A financial through-line. A space you return to — not because you have to, but because it works.
No pressure to perform. No expectation to “scale fast.”
Just smart, strategic support that meets you where you are — and helps you build from there.
Because the truth is?
Financial clarity isn’t a personality trait.
It’s a system.
And you deserve one that’s built for your life — not some finance-bro’s fantasy.
Small businesses that track their numbers weekly are 2.5x more likely to hit their revenue goals.
(Xero State of Small Business Report, AU)
Because when women have money, we have choices.
And too many smart, capable women are running real businesses like side hustles - but because they’ve been minimised, dismissed, and financially gaslit by the systems meant to support them.
You’ve been told to “stay grateful.”
You’ve been sold mindset when what you needed was margin.
You’ve been handed shame instead of strategy.
No more.
The Worthy Collective
is where you stop flying blind.
It’s where you reclaim your time, your power, and your ability to make decisions without asking permission — from your accountant, your coach, or your partner.
Because when you can look at your numbers without flinching...
When you know how to price, plan, and pay yourself properly...
When you’re no longer afraid of the quiet months...
You don’t just run a business — you lead it.
And when women lead with financial clarity, everything changes.
You stop saying yes to clients who drain you.
You stop outsourcing your power to someone who “knows better.”
You stop shrinking your big ideas just because your cash flow isn’t keeping up.
You take up space — in your business, in your household, and in your future.
This isn’t about spreadsheets.
It’s about self-trust. Autonomy. Agency.
The kind that doesn’t ask for permission.
“I finally have the language to talk about my value. I stopped apologising for my rates.”
Grace Richardson
Managed With Grace
Hi! I'm Shaye.
Fellow Chartered Accountant, business strategist, mother, cycle breaker.
At 30, I started over.
No money, two small children — and a marriage I needed to survive, not thrive in.
Even with decades of accounting experience, a deep understanding of cash flow, profit margins, pricing models —I wasn’t immune to the systems that teach women to second-guess, play small, and stay quiet.
But my disastrous marriage taught me this: Financial independence is not a nice-to-have. It’s safety. It’s power. It’s the ability to choose.
That’s why I created Pallas — and why I built The Worthy Collective. To give you what I wish more women had when they were clawing their way back to solid ground.
I’ve worked with hundreds of women. I’ve seen behind the curtain of their businesses, their margins, their fears. And I know this: We’re not ‘bad’ with money — we just weren’t taught how to use it as power
The The Worthy Collective exists to change that — gently, strategically, and with all the emotional safety this work deserves.
You don’t need fixing. You just need support that respects your intelligence, your ambition, and your capacity to lead. And I'm right here with you.
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"Spending that time with you unpacking my numbers, pricing, and value stack was a complete game-changer. I’ve already implemented some of the shifts we discussed, and I feel so much more in control of my financials—like I actually know what my numbers are telling me (finally!).
You made what can feel intimidating feel clear and doable, and I walked away knowing exactly where my time and energy need to go. It’s already having an impact.
Thank you for bringing your magic, your mind, and your generosity. So grateful."
Mel Stibbs
ADHD Village
INTRODUCING
The Worthy Collective
Financial rhythm, strategic support, and grounded clarity for women who are ready to lead — not just cope.
It’s for women running service-based businesses who are sick of winging it — tired of the noise, the spreadsheets they don’t trust, and the advisors who don’t get it.
Lovingly built for the woman who:
Is ready to stop doubting herself
She’s done with winging it and wants a grounded, repeatable rhythm to lead her business with confidence.
Wants expert eyes on her numbers
She’s ready for strategic support that’s practical, personalised, and doesn’t require a $15K retainer.
Wants her business to pay her properly
She’s tired of undercharging or backsliding — and wants systems that protect her income and her energy.
Is building a business that holds
She’s not looking for hype. She wants structure, insight, and support she can count on.
This isn’t a pinkwashed productivity plan or another cheerleading circle.
This isn’t mindset coaching or money manifestation.
It’s a a strategic anchor.
A circle of women building businesses that work — for them.
Ongoing support for women turning their business into a financial asset — not just a flexible job.
And it’s your next step forward.
The Worthy Collective is built to be the long-term rhythm that keeps women aligned with their financial power — even when life and business are full.
Clarity and Confidence
Establish your financial rhythm using our Finance Friday framework - so you stay across cash flow and stop making urgent decisions from a spreadsheet at 11pm
Customise your business dashboard so you can track what matters - and ditch the data overwhelm
Implement a decision-making template for hiring, pricing, or pivoting - so you stop relying on gut feels alone
Boundaries and Pricing Power
Refine your pricing model using proven tools that show your break-even, buffer, and worth-aligned price
Run a 'Price Fit Check' to see exactly where your profitability gaps are - and how to close them
Use scripts, templates and tools to confidently communicate your pricing - and hold your boundaries when challenged
Support and Sustainability
Build your own resource vault with tools, templates, and recordings - so support is there before the panic sets in
Tap into expert CFO guidance on demand - ask questions and get feedback from a strategic partner who knows your business
Access a private audio feed with bite-sized financial insight - when you're walking, cleaning, or in between school drop-offs
Mindset work is powerful — but you can’t “think” your way into cash flow.
What You’re Really Getting Inside The Worthy Collective
Not just access. Not just content. You're getting:
CFO-grade decision support
You get proximity to a CFO who knows what actually makes businesses profitable, sustainable, and worth your time. You’ll have a confidential space to ask questions — about money, pricing, decisions, and delivery — and receive grounded, expert feedback.
On-demand strategy
Voice-note-style insights from Shaye and answers to community questions. This enables you to access expert advice and strategic thinking on your own time — without having to show up live or pay by the hour.
Live support every month
Alternating between strategic masterclasses and open coaching with Shaye. This enables you to keep learning, realigning, and implementing — without needing to commit to another $6K program to stay sharp.
Weekly rhythm tools
The Finance Friday prompts that make panic-scrolling a thing of the past. Your anchor for visibility, clarity, and confident decision-making. These nudges help you reconnect with your numbers, notice red flags early, and lead with data — not emotion.
Real resources
Tools that have helped real women earn more, pay themselves, and stop winging it. Think: pricing templates, communication scripts, forecasting worksheets — only what you’ll actually use. This enables you to implement immediately — without overwhelm or a 98-tab Notion hub.
Confidential, curated community
Not a Facebook group. A values-aligned circle of smart, imperfect women doing the work. This enables you to ask honest questions — about money, pricing, decisions, and delivery — and receive grounded, expert support.
We’ve been told to be grateful, not powerful.
I’m Shaye — Fellow Chartered Accountant, business strategist, mother, cycle breaker.
Hi! I'm Shaye.
Fellow Chartered Accountant, business strategist, mother, cycle breaker.
At 30, I started over.
No money, two small children — and a marriage I needed to survive, not thrive in.
Even with decades of accounting experience, a deep understanding of cash flow, profit margins, pricing models —I wasn’t immune to the systems that teach women to second-guess, play small, and stay quiet.
But my disastrous marriage taught me this: Financial independence is not a nice-to-have. It’s safety. It’s power. It’s the ability to choose.
That’s why I created Pallas — and why I built The Worthy Collective. To give you what I wish more women had when they were clawing their way back to solid ground.
I’ve worked with hundreds of women. I’ve seen behind the curtain of their businesses, their margins, their fears. And I know this: We’re not ‘bad’ with money — we just weren’t taught how to use it as power
The Worthy Collective exists to change that — gently, strategically, and with all the emotional safety this work deserves.
You don’t need fixing. You just need support that respects your intelligence, your ambition, and your capacity to lead.
And I'm right here with you.
What You’re Really Getting Inside
The Worthy Collective
🧠 CFO-grade decision support — answers to pricing, planning, and delivery questions when you need them from Shaye, a Fellow Chartered Accountant with 20 years experience
🎧 On-demand strategy — a private podcast feed to guide your next smart move
💬 Live support every month — masterclasses and coaching that keep you clear and confident
📊 Weekly rhythm tools — the Finance Friday prompts that make panic-scrolling a thing of the past
🧰 Real resources — calculators, scripts, and templates that have helped real women earn more, pay themselves, and stop winging it
🙌🏽 An expert CFO wingwoman who’s seen behind the curtain of hundreds of businesses — and knows what actually works
This isn’t another content dump. It’s the rhythm, structure, and strategic backbone you’ve been missing — finally built for your reality.
What You’re Really Getting Inside The Worthy Collective
🧠 CFO-grade decision support
Answers to pricing, planning, and delivery questions when you need them
🎧 On-demand strategy
Aa private podcast feed to guide your next smart move
💬 Live support every month
Masterclasses and coaching that keep you clear and confident
📊 Weekly rhythm tools
The Finance Friday prompts that make panic-scrolling a thing of the past
🧰 Real resources
Calculators, scripts, and templates that have helped real women earn more, pay themselves, and stop winging it
🙌🏽 Proximity to someone who’s seen behind the curtain of hundreds of businesses — and knows what actually works
This isn’t another content dump. It’s the rhythm, structure, and strategic backbone you’ve been missing — finally built for your reality.
"I’ve just sent the proposal — I didn’t even flinch at the number this time.”
Grace Richardson
Managed With Grace
“Finance Friday has stopped me from panic-transferring money between accounts at 11pm.”
Worthy Collective member
“I can actually see how my business can pay me properly now. I’d never seen it like that before.”
Karen Moloney
Blue Bean Media
What's Inside?
Not a course - a steady rhythm and grounded support to help you stay close to your numbers, your role as CEO, and your relationship with money.
Get strategic answers when you need them
Ask your real questions — about money, pricing, delivery, or direction — and get expert feedback from your CFO wingwoman, Shaye.
This isn’t generic advice. It’s grounded, confidential, and designed to help you act while the window’s still open.
Stay sharp with live, guided sessions
Alternate between masterclasses and open coaching - and stay in momentum without committing to another $6K program.
Each session is focused, actionable, and designed to help you lead with clarity (not just consume content).
Stay on top of your numbers - without burning out
Our Finance Friday prompts anchor your week with visibility, clarity, and calm accountability.
Because reconnecting with your numbers shouldn’t take a crisis.
Get your questions answered - in your ears, on your time
Voice-note-style insights from Shaye, plus answers to community questions, delivered through a private podcast feed.
Access real-time strategy without booking a call or staring at a screen.
Find your people (and your power)
This isn’t a Facebook group. It’s a curated space full of smart, imperfect women doing the work.
Ask honestly. Share safely. Be held without judgement - and never feel like the odd one out again.
Take action fast, without the chaos
You’ll get access to only-what-you-actually-need tools: pricing templates, comms scripts, forecasting worksheets.
No Notion overwhelm. No 98-tab rabbit holes. Just the resources that work.
This Collective will help you reduce your working hours by focusing on doing only what matters
Founding Member Bonus
First 10 to join get a 1:1 Power Plan with Shaye — a focused session to map your first 90 days for maximum impact, valued at $257.
The Worthy Collective
Strategic support, financial rhythm, and decision-making confidence — for women building businesses that actually work.
Strategic Support On Demand
Send in your question, get strategic feedback — without needing a separate call, value $1,347/mth
(because good decisions shouldn’t depend on diary availability)
Monthly Live Session
Alternating between Worthy Masterclasses and group coaching with Shaye, value $347/mth
(worth more than your last panic hire — and far more useful)
Private Podcast Feed
Voice-note style insights + answers to Collective Qs — like having Shaye in your ears when you need her most, value $397/mth
(like having a CFO in your ears — without the $15K retainer)
Finance Friday Tools + Prompts
Weekly nudges to support visibility, clarity, and momentum, value $47/mth
(the antidote to reactive cash flow decisions)
The Worthy Resource Vault
Curated templates, calculators, pricing scripts, cash flow tools — all actually used by real women in business, value $1,500
(this vault alone has saved clients tens of thousands — and counting)
Curated Peer Community
Zero-noise, zero-ick — just smart, values-aligned women doing the work, value PRICELESS
(because financial clarity feels even better when you’re not doing it alone)
Total Monthly Value: $2,138
Today's Price: $247/mth
(minimum 6 month commitment)
For women who are all in.
This is a space for women who are ready to lead.
Not perfectly — but with power, clarity, and commitment.
There are no refunds.
Not because we don’t back the value — but because this isn’t an impulse buy. It’s for women who are ready to show up, take ownership, and stay the course (even when life gets messy).
Here’s what we do guarantee:
-
You’ll be met with respect, not judgment.
-
You’ll get tools and support built for real life — not business fantasy.
-
You won’t be sold to, hyped at, or buried in a content vault.
-
You’ll be held — strategically, emotionally, and practically — by someone who’s helped hundreds of women build financial power on their terms.
The cost of waiting? More than you think.
“Financial stress is the number one barrier to growth reported by female entrepreneurs under $1M turnover.”
(Womens’ Small Business Initiative, AU, 2022)
“The biggest cause of burnout among women business owners? Constant decision-making under uncertainty.”
(Deloitte Women @ Work Global Survey, 2022)
“Only 24% of women feel confident making long-term financial decisions for their business.”
(Commonwealth Bank Women in Business Insights Report, 2023)
Let’s be honest — it’s never the “right” time.
But every week you wait to get clear on your numbers is another week you:
Undercharge to keep the peace
Delay decisions that are already overdue
Avoid the numbers because you’re scared of what they’ll say
The Worthy Collective
is open now — but not for long.
Only the first 10 women receive a private Power Plan with Shaye
And once doors close, they close. No “maybe laters.”
You’re not behind. But you are done waiting. Today is always the best day to start.
"She [the client] grilled me [on the price], but I held it [my boundary]. I wouldn’t have before."
Karen Moloney
Blue Bean Media
We love questions
Service-based women business owners under $800K who are ready to treat their business like a financial asset, not a side hustle.
Consulting, creative agencies, marketing, HR, coaching, allied health, legal, and other service-based businesses.
Accountants look backwards and know about tax. We focus on pricing, cash flow, and strategy — so you can lead with clarity every month, not just at tax time.
If cash flow still feels tight, pricing feels wobbly, or you’re not paying yourself confidently — yes. This isn’t about more hustle. It’s about keeping what you earn.
No. But we’ll help you lead those conversations with clarity and confidence.
Yes — by helping you price properly, plan cash flow, and make smarter decisions that protect profit.
It’ll give you the financial foundations to grow sustainably — no chaos, no guessing.
Still holding your breath a little?
You’re not alone. Every woman I work with says the same thing at first: “Can I really do this?” The answer is yes. You just need rhythm. And we’ve got one ready for you.
So — are you ready?
You already know what it’s like to run a business in survival mode.
To wake up in a panic and perform mathematical gymnastics in the dark, trying to make order in your cash flow.
To delay decisions because you’re too tired to think straight.
To still feel like you’re winging it.
That ends here.
The Worthy Collective is your rhythm for relief.
It’s how you stay financially grounded – when business is booming and when it’s quiet.
It’s your place to reset, recalibrate, and keep going without losing yourself in the chaos.
Because when you’re in rhythm, you lead.
You stop guessing and start deciding.
You hold your pricing with confidence.
You take the weekend off – and pay yourself first.
If that sounds like the business you’ve been trying to build?
Don’t wait another quarter hoping things will magically calm down.
Join us now.
Be part of the first wave.
And give yourself the structure, support, and space you’ve always deserved.
