.png)
Scale Lab
The
For scaling business owners ready to make F*ck You Money
Don’t blow up your business over growing pains
Your business is a grumpy, moody teenager going through the painful growing pains of becoming a self-sufficient adult.
It wants freedom and bigger opportunities without fully understanding the cost and responsibility of any of it. It eats constantly (wages, tech tools, contractors) and reacts badly when you say no.
Left unchecked, it makes impulsive decisions. It overcommits, underprices, and assumes that it’ll do better next month.
As the parent, your job now isn’t to micromanage or panic.
“Fuck You Money” comes when you implement boundaries, routines, and systems. It comes when you commit to replacing “I reckon” with the certainty of numbers, and swapping out late-night stress with forward-planning confidence.
It’s time to help your business mature into something resilient, steady, and capable of looking after itself.
This is how you get to “Fuck-You Money”: raise the business you actually have.
Turn growth into something you can actually manage
As a seasoned Chartered Accountant and consulting Chief Financial Officer (CFO) with 20 years’ experience working in hundreds of businesses across a broad range of industries (big, small, middle and messy), I’ve witnessed firsthand how financial mastery is essential to a successful business.
And by ‘successful’, I don’t necessarily mean an ASX-listed, 100+ employee business. I mean a business where the owner is supported, the profit margin is fat, and the business is maturing into a saleable asset. All empowered by “Fuck-You Money”.
Scaling is a challenge that all businesses face – and very few actually excel at.
Because as you scale, your risks and expenses increase, mistakes become pretty expensive, and your leadership skills and decision making becomes even more crucial.
It’s time to stop guessing, reacting, and carrying the entire business – not only is it slowing down your growth and profits, but it’s costing your nervous system dearly.
The Scale Lab is where I help you accumulate Fuck Off oney by building predictable cash flow, protecting your profit margins, and making CEO decisions that are backed by data.
%20(1).jpg)
Fuck You Money is not about ego
Fuck You Money gets misunderstood. It’s not about ego, or proving anything to anyone. It’s about freedom of choice.
This is what Fuck You Money actually gives you:
INDEPENDENCE
You’re never trapped by a partner, client, or situation you’ve outgrown.
REAL WEALTH
Your business becomes an asset, not just a job you created for yourself.
THE ABILITY TO REINVEST WITH INTENTION
Your money fuels growth, passion, and impact instead of constant survival.
THE CHOICE TO BUY BACK YOUR TIME
Rest, family, and space aren’t rewards you earn in retirement, they’re built into your thriving business.
CONFIDENCE TO MAKE SMART DECISIONS
You say yes because it’s right, not because you’re scared of your bank balance.
CONFIDENCE TO BACK YOURSELF FULLY
Real confidence comes from numbers and structure, not affirmations and hope.
THE ABILITY TO PLAY THE LONG GAME
You’re planning years ahead instead of living month-to-month.
THE CONFIDENCE TO OPT OUT OF BULLSHIT
You don’t over-explain, over-deliver, or over-stay a less-than-wonderful situation.
Fuck-you money is what happens when your business is designed to support you, not rely on you.
That’s the outcome The Scale Lab is built for.
.jpg)
Inside the Scale Lab
This is not a course, program or typical mastermind that feels oddly like a cult. It’s a 12-month commitment to doing the work of maturing your business – from a moody teenager into a self-assured, wealthy adult.
Hiring me as your Consulting CFO would normally require at least $5,000 per month investment - but not inside Scale Lab.
You’re not doing it alone. You have me right next to you. Inside, we will:
Create a simple business + life operating system to reduce the overwhelm, reclaim your time, and lead with agility.
Define and confidently price your services so that you attract aligned, higher-value clients and earn more without adding more hours to your already-overpacked schedule.
Install a finance system that runs in the background so that cash flow is predictable and your growth is profitable.
Deliver informed and confident business decisions, without the anxiety that a mistake will financially ruin you.
Get ongoing accountability and financial coaching with Shaye so that you can learn, understand, and embed the insights across the year.
Lighten your mental load using AI tools and delegation frameworks so that your brain feels clearer and you have far more space for creativity, family, and rest.
Connect with a curated community of women who get it, so you’re around women who are navigating the same pressure, complexity, and growth, with similar challenges and similar triumphs.
"Since meeting you, my salary has gone up like 100K! I chose the best business coach!"
Alicia Chapman, Founder, Alicia Kate & Associates
We’ve been taught to be grateful, not powerful.
I’m Shaye Thyer — Fellow Chartered Accountant, expert CFO wingwoman, girl-mum, cycle breaker. I know what it takes to rebuild from zero.
At 30, I started over – with no money, two small children — and a marriage I needed to escape.
Even with decades of accounting experience, a deep understanding of cash flow, profit margins, and pricing models — I wasn’t immune to the systems that teach women to keep second-guessing themselves, playing small, and staying quiet and grateful.
But my disastrous marriage taught me one powerful thing: financial independence is not a nice-to-have. It’s necessary – sometimes for your personal safety and those of your children.
Financial independence is power. It’s freedom. It’s the ability to choose a different path.
That’s why I created Pallas and why I built The Scale Lab.
It was only a few decades ago that women had little control over their lives. Now, women are building meaningful and incredible businesses. I want to help develop women’s independence further by developing our businesses into vehicles that give us real authority.
I want to help you move beyond earning money to having authority over it: authority over your profitability, cash flow, and the way your business operates when under pressure.
.jpg)
Profitability by design
The Scale Lab is 12 months of a considered blend of financial coaching, structured financial learning, and accountability, designed to support sustained, profitable growth.
Hiring me as your Constulting CFO for support like this would normally start at $5,000 per month.
Coaching & Planning
Twice a year, we meet for full-day sessions - in person and online. These are days to set or review your progress, set or reset your targets, and align your plans. We follow these with celebration, because business is best done in community.
These full-day sessions enable you to step out of the day-to-day, think like a CEO, and make bigger decisions with support. Our first will be 6th May in Melbourne
Hot seat sessions where we work on your numbers, your offers, your critical decisions.
This enables you to keep momentum and implement in real time, so nothing gets left as “just an idea.”
My kind-but-direct advice and feedback, exactly when you need it.
This enables you to get unstuck quickly, stop spiralling, and move forward with confidence.
Learning & Growth
CFO-designed training across our Workflow WingWoman™, Value Pricing Accelerator™, and Insight to Action™ frameworks - delivered in cycles that match the financial rhythms of your year.
These invaluable trainings enable you to rebuild your business on solid, scalable foundations, with strong systems and profitable pricing.
Calculators, dashboards, delegation frameworks, and checklists you’ll actually use, developed in the trenches with thousands of small businesses.
This enables you to skip the guesswork and install CFO-grade systems straight into your business.
Accountability & Support
Not a noisy Facebook group, but a safe, values-aligned circle of smart women building highly profitable, future-fit businesses.
A community where you can ask the messy questions, receive honest answers, and never feel like you’re the only one figuring stuff out.
Access to Shaye's personally vetted network of values-aligned, women-led experts across legal, tax, BAS, marketing, sales, operations, and tech — the complementary specialists a scaling business actually needs, without the referral roulette of finding them yourself.
This means when your business needs expertise beyond the financial, you're not starting from scratch or gambling on Google. You're plugging into a curated network that already knows what it means to work with ambitious women building something real.
Upgrade to Mastery
A one-on-one deep dive into your business, led by Shaye, your CFO wingwoman.
You’ll walk away with:
-
My CFO-level insight into exactly what to prioritise next, so you know you’re moving forward, not sideways or backwards.
-
A crystal clear picture of where your business stands right now - the numbers, the gaps, the opportunities.
-
A tailored action plan to earn more, work less, and finally feel in control.
This enables you to start the year with a tailored action plan built around your specific goals, so you're moving forward with CFO-level clarity — not sideways, not backwards.
-
Every quarter, Shaye reviews your progress and recalibrates your roadmap as your business evolves.
This enables you to apply what you're learning directly to your business — with adjustments made in real time, so your plan stays relevant and your momentum stays intact.Six deep, focused one-to-one sessions across the year where we work intensively on the parts of your business that need expert eyes - your pricing, capacity, delivery model, financial rhythms, leadership style, operational bottlenecks, boundaries, and the key decisions that will shape your future.
This ensures that you're applying our frameworks with precision, strengthening your profitability, and making confident CEO-level decisions with my direct support on every major strategic moment of your year.
We kick off 29th April 2026
"This is the first time I’ve felt like I’m actually leading my business — not just surviving it."
Karen Moloney, Blue Bean Media
If you show up, you won’t leave empty-handed
If you show up, your business will grow up alongside you.
When you join The Scale Lab, you’re not buying short-term motivation or mass information that you can find elsewhere.
You’re stepping into a higher standard of how your business is run and how decisions get made.
Here’s my promise: if you show up and do the work, you’ll leave with:
-
Cash flow you can predict, margins you can protect, and numbers you can trust when the stakes are high.
-
Pricing, offers, and capacity that are specifically designed so that growth increases your profit, not your pressure.
-
CFO-level financial systems that run efficiently in the background.
-
A commercial model that enables your ambition
-
Decision clarity at the CEO level
You’ll stop asking “Can we afford this?” and start asking “Is this the smartest move right now?”
The Scale Lab is not for those who want to hustle harder or chase bigger revenue for ego’s sake.
It’s about building a business that can support wealth, choice, and leverage, without relying on your nervous system to hold it all together.
And if, by the end of our time together, you don’t feel clear, confident, and in control of the business you’re scaling?
I’ll keep supporting you until you do.
Because The Scale Lab isn’t about short-term wins.It’s about installing the financial leadership your business needs to grow up and pay you properly for it.
Choose your path
Hiring me as your Consulting CFO normally starts at $5,000 per month.
Core
$1,247/mth x 12
Set (and re-set) your business roadmap at Strategic Financial Planning Days x 2 (IRL & Online available)
Key decision support with Shaye every month in Live Group Coaching Calls x 12
Your questions answered by Shaye every fortnight during Office Hours x 25
Level up your business wisdom and decision making confidence with Shaye in Live Learning Modules x 10 including Workflow WingWoman™, Value Pricing Accelerator™, and Insight to Action™ frameworks
Fast-start, plug-and-play, ever growing library of Tools & Templates
Holistic support for your business with Shaye's Little Black Book
Cringe-free, private curated community of peers
Mastery
$1,774/mth x 12
Everything in CORE, plus:
Your financial position, gaps, opportunities, and tailored action plan — delivered by Shaye in your personalised Strategic Financial Roadmap
Stay on track and ahead of the curve with Quarterly Strategic Reviews x 4 with Shaye
Expert CFO eyes on your pricing, capacity, delivery model, and key decisions in Private 1:1 Coaching Sessions with Shaye x 6
.jpg)
There is not room for everyone
The Scale Lab has strictly limited spots, so that I’m able to give my full attention and support to participants. When The Scale Lab is full, enrolment closes.
We start on 29 April 2026. Doors close as soon as The Scale Lab is full.
VIP is even more scarce. These spots are limited, so that I can give each person deep attention.
Every month you stay undercharging, guessing at cash flow, or spinning your wheels is another month you work harder for less money.
This isn’t about rushing. It’s about recognising that the longer you wait, the longer you stay stuck in the same cycle.
If you’re ready to step into clarity, confidence, and control - this is your time.
Create a simple business + life operating system to reduce the overwhelm, reclaim your time, and lead with agility.
Define and confidently price your services so that you attract aligned, higher-value clients and earn more without adding more hours to your already-overpacked schedule.
Install a finance system that runs in the background so that cash flow is predictable and your growth is profitable.
Practise informed and confident decision-making, without the anxiety that a mistake will financially ruin you.
Get ongoing accountability and financial coaching with Shaye so that learn, understand, and embed the insights across the year.
Lighten your mental load using AI tools and delegation frameworks so that your brain feels clearer and you have far more space for creativity, family, and rest.
Connect with a curated community of women who get it, so you’re around women who are navigating the same pressure, complexity, and growth, with similar challenges and similar triumphs.
Get ongoing accountability and financial coaching with Shaye so that learn, understand, and embed the insights across the year.
Inside the Scale Lab
This is not a course, program or typical mastermind that feels oddly like a cult. It’s a 12-month commitment to doing the work of maturing your business – from a moody teenager into a self-assured, wealthy adult.
You’re not doing it alone. You have me right next to you. Inside, we will:
Frequently asked questions
Here's what I want you to know before you decide.
You've already done the hard part.
You built something real — from nothing, under pressure, while carrying everything else. The fact that you're here, reading this, means you already know something needs to change. That instinct is correct.
The Scale Lab is for you if you're a service-based founder sitting somewhere in the multi-six-figures, tired of growth that costs more than it pays, and ready to build a business that actually supports the life you're working this hard for. It's 12 months, it starts 30 March, it runs online and in person, and I will be with you every step of the way — not my team, me.
Now — the money. I hear you. It's not nothing.
Here's what I know: a private consulting CFO starts at $5,000 a month. The Scale Lab gives you CFO-level strategy, financial coaching, live learning, accountability, templates, community, and me - your CFO wingwoman - at a fraction of that. And the cost of not fixing this? Another year of undercharging, guessing at cash flow, and leaving money on the table. That's not free. That's expensive.
You don't have to be further along. You don't have to have it together. You just have to be ready to stop going it alone.
The women who get the most from The Scale Lab aren't the ones who felt completely ready. They're the ones who decided anyway.
Build something they cannot take.
.png)