The Truth
You’re not failing.
You’re running a business inside a system that was never built for you.
You started your business for freedom.
But between the client work, the invoices, the kids, and the 2am cashflow freak-outs… freedom slipped through your fingers.
And the advice you’ve been fed?
“Just work harder.”
“Just manifest more clients.”
“Just charge your worth.”
None of that is a financial strategy. It’s propaganda designed to keep women small, quiet, and broke.
This 3-day series will show you a new way forward.
What You'll Learn
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How to spot the silent assassins in your business — the admin, clients, and chaos quietly bleeding your profit and peace of mind.
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Why underpricing isn’t generosity — it’s self-sabotage dressed up as “being nice.”
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The three sexiest numbers in your business (spoiler: it’s not revenue or your follower count).
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Why discounting your brilliance doesn’t win loyalty — it signals “I’m not sure I’m worth it.”
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The difference between running a business… and being run ragged by one.
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What life looks like when your business finally pays you properly, supports your freedom, and stops chewing through your sanity.
Why Me?
I’m Shaye Thyer — Fellow Chartered Accountant, expert CFO wingwoman, mother, and cycle breaker.
At 30, I started over: no money, two small children, and a marriage I'd rather forget. Even with decades of financial expertise, I wasn’t immune to the systems that teach women to blindly trust and de-prioritise financial independence.
What I learned the hard way is this:
Financial independence isn’t a nice-to-have. It’s safety. It’s power. It’s the ability to choose.
That’s why I created Burnout Is Not the Business Plan — a short, sharp reset to show you what’s broken, why it feels so heavy, and what could be different.
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This is for you if:
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You’re juggling clients, kids, and a thousand open tabs in your brain.
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You know you’re undercharging, but fear holds you back.
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You secretly avoid your numbers because they feel like a report card you were never taught to read.
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You’re tired of working harder but never seeing it reflected in your bank balance.
